Wednesday, February 15, 2012

Apple Switching Back to NVIDIA Graphics for Upcoming Mac Pro Update?

Apple Switching Back to NVIDIA Graphics for Upcoming Mac Pro Update?


By Eric Slivka.


M.I.C gadget reports that it has received information from sources indicating that Apple is "close to finally updating" its aging Mac Pro line. As we detailed in a report last month, the window for a potential Mac Pro update is approaching as Intel prepares to launch its Sandy Bridge E Xeon processors and AMD is pushing out its new "Tahiti" family of graphics cards.


But M.I.C gadget reports that Apple may be planning to switch back to NVIDIA for its stock graphics options in the next Mac Pro instead of sticking AMD as on the current models. The move, which would line up with a rumored similar shift for the MacBook Pro, could open the door to improved performance on a number of applications such as those from Adobe that embrace NVIDIA's CUDA architecture.


Nvidia has their “Kepler” platform due out around the same time as Intel is making their changes, and our sources within the company indicate that they have chosen to have Nvidia lead the charge so to speak on the graphics front. This is good for all our compatriots who want to use the special graphics engine in Adobe products, as it supports Nvidia only, or for those who wish to do CUDA based programs as well, again only supported by Nvidia.


The report cites "rumblings" that Apple may be targeting a Mac Pro update "near the end of quarter three", although that timeframe may be subject to change. The report's definition of "end of quarter three" is a bit unclear, as that would equate to September as measured by calendar quarters or June as measured by Apple's fiscal calendar. But with Intel pushing out Sandy Bridge E chips in "spring" and NVIDIA reportedly launching Kepler in April, Apple would likely be able to follow fairly closely on the heels of those releases with a Mac Pro update if it elects to do so.


But curiously, the report also claims that Apple will be looking to jump directly to Ivy Bridge, Intel's successor processor family to Sandy Bridge, for the revised Mac Pro. Intel's Sandy Bridge E processors have seen significant delays but are now close to shipping, and it is unclear how Apple's Mac Pro plans would line up with any Ivy Bridge server chip plans from Intel.


Unfortunately, M.I.C gadget does not have a terribly accurate record on hardware rumors, particularly on the Mac Pro front where last year the site was one of those sources claiming that Apple would issue a mid-year Mac Pro update using a custom processor from Intel. So while a switch to NVIDIA for graphics cards in the next Mac Pro may make sense given the timeline for availability on NVIDIA's Kepler lineup, we hesitate to place too much faith in this report's claims for the time being.


Apple Asks Labor Group to Audit Foxconn


By Sajid Farooq.


Apple is showing some love to workers in foreign factories building its products -- just in time for Valentine's day.


The Cupertino company announced Monday that the Fair Labor Association will conduct voluntary audits of Apple’s final assembly suppliers, including its controversial contract factory Foxconn. Audits will be conducted at both the Shenzhen and Chengdu, China locations.


Apple said the audits are being done per its request, which is in line with CEO Tim Cook's statement two weeks ago to employees that said the company cares about all its employees and their well-being.


Cook has a long history with Foxconn. Late Apple CEO Steve Jobs sent Cook to the factory to conduct his own safety audits and to examine reports of employee suicides at the plant.


"We believe that workers everywhere have the right to a safe and fair work environment, which is why we’ve asked the FLA to independently assess the performance of our largest suppliers," Cook said in a statement Monday. "The inspections now underway are unprecedented in the electronics industry, both in scale and scope, and we appreciate the FLA agreeing to take the unusual step of identifying the factories in their reports."


Apple says it has conducted more than 40 audits since 2006 of its factories, including Foxconn. The company also puts out an annual report of what it fines, which is available online.


The labor association will interview thousands of factory employees and do an assessment of the work environment.


Apple reportedly squeezing supplier to stop building MacBook Air clones from Asus


By Katie Marsal.


Apple has reportedly asked Pegatron, one of its overseas device assemblers, to "choose sides" and stop producing the MacBook Air-like Zenbook from Asus, or else lose Apple's business.


Apple's apparent aggressive strategy with Pegatron was detailed on Monday by China Times (via Google Translate). It was said that Apple executives are upset because of the "high similarity" between the MacBook Air and the Zenbook from Asus.


It is expected that Pegatron will comply with Apple's demands, and Asus will move production of its thin-and-light Zenbook laptop to Compal or Wistron. That would allow Pegatron to continue production of Apple's hot selling MacBook Air.


The Asus Zenbook is one of a line of computers based on the "Ultrabook" specification spearheaded by chipmaker Intel. After the first Ultrabooks hit the market last year and saw soft sales, manufacturers began slashing prices to undercut Apple's MacBook Air.


Intel's Ultrabook class aims to bring "tablet-like features" to thin-and-light notebooks, but manufacturers have struggled to keep prices down. One report last year said that Apple's control of its overseas supply chain, particularly with respect to metal chassis, was a roadblock for PC makers.


Apple is so bullish on the success of its MacBook Air lineup that the company is expected to bring features from its ultraportable laptop to the high-end MacBook Pro lineup this year. AppleInsider detailed last week how a radical redesign of the MacBook Pro will make the company's 15- and 17-inch professional laptops look more like the MacBook Air.



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